Point-of-Sale Entrant: McCann Worldgroup, Mumbai Bachpan Bachao Andolan (Save the Childhood Movement)
"The Crying Carpet"

Credits
Corporate Name of Client: Bachpan Bachao Andolan (Save the Childhood Movement)
Client Account Director: Dhananjay Tingal
Agency Account Directors: Mudit Trivedi/Benitta Jacob
Agency: McCann Worldgroup, Mumbai
Design Company: McCann Worldgroup, Mumbai
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Creative Director: Denzil Machado
Design Director: Siddhi Yadav
Copywriters: Manish Patel/Vilsen Gonsalves/
         Aman Mannan
Art Directors: Namrata Rao/Siddhi Yadav/
         Denzil Machado
Graphic Designer: Siddhi Yadav
Photography Studio: Dioxide, Mumbai
Photographer: Kedar Malegaonkar
Illustrator: Siddhi Yadav

Basic description of the project:
To spread awareness amongst unsuspecting consumers about the millions of children secretly employed in the Indian Arts & Crafts Industry. To gather petitioners, we installed crying carpets in several malls, exhibitions etc. and weaved suffering children in the design. When people walked on them they heard children wail.