The NEW Category Entrant: Ogilvy Brasil, São Paulo Whopper Face - Burger King

Credits
Media Type: Websites, Blogs, Ambient, Live Events, Networked Communities, Direct
Corporate Name of Client: Burger King
Agency Account Directors: Carolina Vieira/Virgínia Mendes
Agency: Ogilvy Brasil, São Paulo
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Michel Lent
Creative Director: Angela Bassichetti
Copywriter: Eduardo Marques
Art Director: Douglas Kozonoe
Graphic Designer: Rubens Angelo
Production Company: Bossa Nova Films, São Paulo
Director: Giuliano Saade
Sound Design Company: Bamba Music, São Paulo
Head of Art: Denis Kakazu
Voice Over: Zachary Lee  

Basic description of the project:
One hidden cam, one printer and a wrapper. That's all we needed to prove that Burger King® sandwiches are made to order, exactly your way. When customers ordered WHOPPER® burgers, they had their picture taken without noticing it. Customers then got their made-to-order burgers with their faces on the wrappers. That way, Burger King® reinforced the HAVE IT YOUR WAY™ positioning, proving that each sandwich is made to order, especially for the customer. Burger King International asked the Agency to redesign the project to be implemented in BK stores around the world.