The NEW Category Entrant: The Martin Agency, Richmond We Choose the Moon

Credits
Media Type: Websites, Live Events
Corporate Name of Client: The John F. Kennedy Presidential Library & Museum and AOL
Client Account Director: Lee Statham
Agency Account Director: Carrie Bird
Agency: The Martin Agency, Richmond/Domani Studios, Brooklyn
Creative Directors: Joe Alexander/Jon Hills
Copywriter: Wade Alger
Art Directors: Brian Williams/Ben Tricklebank
Agency Producers: Darbi Fretwell/Norma Kwée
Production Company: Domani Studios, Brooklyn
Executive Producers: Oscar Trelles/Jarrod Bull
Producer: Steven Hubert
Scored By: Chip Jenkins
Designer: Petter Safwenberg
Interactive Designers: Saulo Rodrigues/Justin Young
Programmers: Mark Llobrera/Chris Wise
Editors: Jim Vaile/Shang Gao

Basic description of the project:
WeChooseTheMoon.org is a real-time interactive re-creation of the Apollo 11 mission, commemorating the 40th anniversary of the first moon landing. The site features 102 hours of live audio transmissions, 450 photos and videos from the NASA and JFK Library archives, and fullscreen 3D animation. In addition, 650 pieces of mission dialogue were rebroadcast over twitter in real time, exactly 40 years after they were said. The live portion of the site ended on the afternoon of July 20th, so the site is now in self-guided mode, allowing you to re-live the mission at your own pace.