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Package Design

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Finalist

Cosmetics
Entrant: Kolle Rebbe, Hamburg
Stop The Water While Using Me!
Credits
Corporate Name of Client: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG
Client Account Director: Felix Negwer
Agency Account Director: Juliane Ahlfeld
Agency: Kolle Rebbe, Hamburg/KOREFE, Hamburg
Creative Director: Katrin Oeding
Copywriter: Till Grabsch
Art Director: Christian Doering
Photographer: Imke Jansen
Graphic Designer: Ana Magalhaes

Basic description of the project:
The packaging conveys environmental awareness on all levels: the manufacturing is already highly resource-friendly. The packaging is exclusively made from biodegradable materials. Its design is kept as minimalistic as possible, as are all other design elements. Limiting the design to black as a colour means doing without poisonous colours. The straightforward typography is hand-drawn. This use of reduction of all elements emphasises the call for austerity.

LIA Awards 2010©

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