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Finalist

Consumer Campaign
Entrant: DDB Hong Kong/Tribal DDB Hong Kong, Hong Kong
Penguin Books - Your Own World Campaign
"London", "Tokyo", " Paris"
Credits
Media Used: Newspaper
Corporate Name of Client: Penguin Books Ltd.
Agency: DDB Hong Kong/Tribal DDB Hong Kong, Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: Paul Chan/O'Poon
Copywriters: Paul Chan/Jay Lee
Art Directors: O'Poon/Fei Leung
Photographer: Steve Wong

LIA Awards 2010©

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