Direct Mail – Business-to-BusinessEntrant:
Euro RSCG,
Düsseldorf
STIHL Handheld Blowers "Autumn Calendar 2010"
Credits Corporate Name of Client: STIHL Vertriebszentrale AG & CO. KG Client Account Director: Michael Liehr Agency Account Directors: Marcus Kotarba/Daniel Grube Agency: Euro RSCG Düsseldorf/München , Düsseldorf/München Chief Creative Officer: Felix Glauner Creative Director: Torsten Pollmann Copywriters: Christoph Mueller/Till Koester/ Isabell Wilbert Art Directors: Martin Staubach/Kai Tusar/ Eva Schramm Graphic Designers: Uwe Strahl/Detlef Stuhldreier
Basic description of the project: For our client STIHL (Leaf blowers) we invented the first tear-off calendar that looses its leaves automatically. The STIHL autumn calendar shows STIHL´s key clients the necessity of STIHL leaf blowers in an entertaining way – day by day.
The sheets are designed as typical foliage leaves. Leaves fall in autumn, so the STIHL autumn calendar only covers the time period from 9/23 till 12/21.
STIHL is planning to produce 3000 calendars. The demo-video on youtube.com got far over 170.000 hits, thousands of linkings to homepages, blogs and tweets. Maybe you want to click it: http://www.youtube.com/watch?v=bjArJd7O1UA