Brochures/Catalogues - Business-to-BusinessEntrant:
Summer Night Haiku Reading "Thunder Night Fever! Art Book for Haiku-Reading Event"
Credits Corporate Name of Client: Mitsubishi Estate Agency: Dentsu Kansai Inc., Osaka/Dentsu Inc., Tokyo Design Company: Dentsu Kansai Inc., Osaka/Dentsu Inc., Tokyo Copywriter: Haruko Tsutsui Art Director: Yoshihiro Yagi Graphic Designers: Yoshihiro Yagi/Yo Kimura Account Executive: Kosaku Miyata Production Company: Katachi Co. Ltd.
Basic description of the project: To refresh the image of haiku, Japan's traditional poetry form, through design work, we held the "Thunder Night fever!" summer haiku reading party. Our idea was: In its 17 phonetic letters, a haiku must always include one seasonal word. Thunder, one of the seasonal words for summer, is symbolized by a zigzag pattern for lightning. A collection of artwork that suggests or is associated with thunder/lightning was compiled into a B4 size, 62-page book.