Hakuhodo Kettle Inc.,
SONY Recycle Project Jeans "The Wall Sale"
Credits Corporate Name of Client: Sony Marketing Japan Client Account Director: Ryuichiro Takase Agency Account Directors: Akio Koda/Yoshikazu Majima/ Takehiko Kawakubo Agency: Hakuhodo Kettle Inc., Tokyo Design Company: Hakuhodo Kettle Inc., Tokyo Creative Director: Kentaro Kimura Associate Creative Directors: Kazuaki Hashida/Yusuke Shimizu Design Director: Ken Funaki Copywriter: Koichiro Iizuka Art Director: Ken Funaki Graphic Designer: Norihisa Yamaguchi Photographers: Kei Mizuta/Toshiya Hiramatsu/ Takanori Sato/Misato Noro/ Sayaka Sakata/Shingo Kato
Basic description of the project: We regenerated a giant tarp of advertising at the Sony Building in Ginza to Sony Recycle Project JEANS. What is the best display design to communicate the concept of this activity?
Design the display to sell them at the place of origin: Sony Building’s wall. That is “farm fresh”. So we aimed to gain a better understanding for the recycling concept by the display design, selling at where the ad was run.
As of end of November, we have sold the target number of 90 pairs. Advertising media cost is none, but we got the publicity over $400,000 worth.