McCann Erickson Spain,
Stop Accidentes "Car In A Bottle"
Credits Corporate Name of Client: Stop Accidentes Client Account Director: Ana Galán Agency Account Director: Silvia Linde Agency: McCann Erickson Madrid, Madrid Chief Creative Officer: Leandro Raposo Executive Creative Directors: Pablo Colonnese/Pablo Stricker/ Mónica Moro Copywriter: Javier Wandosell Art Director: Javier Wandosell
Basic description of the project: The "Stop Accidents" NGO -one of the most acclaimed for its efforts to build that awareness and for the support provided for the victims of road accidents- decided to set in motion this itinerant communication action.
Using different advertising supports strategically picked along the main traffic routes out of Madrid, and drawing inspiration from the well-known "ship in a bottle" concept, we replaced the ship with a genuine crashed car, a real write-off raised 8 metres off the ground inside a giant, iconic bottle of alcohol.