Environments/Installations/Displays Entrant: McCann Erickson Spain, Madrid Stop Accidentes
"Car In A Bottle"

Credits
Corporate Name of Client: Stop Accidentes
Client Account Director: Ana Galán
Agency Account Director: Silvia Linde
Agency: McCann Erickson Madrid, Madrid
Chief Creative Officer: Leandro Raposo
Executive Creative Directors: Pablo Colonnese/Pablo Stricker/
         Mónica Moro
Copywriter: Javier Wandosell
Art Director: Javier Wandosell

Basic description of the project:
The "Stop Accidents" NGO -one of the most acclaimed for its efforts to build that awareness and for the support provided for the victims of road accidents- decided to set in motion this itinerant communication action. Using different advertising supports strategically picked along the main traffic routes out of Madrid, and drawing inspiration from the well-known "ship in a bottle" concept, we replaced the ship with a genuine crashed car, a real write-off raised 8 metres off the ground inside a giant, iconic bottle of alcohol.