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Entrant: BBDO Germany, Düsseldorf
MTV Networks Germany
"Black Ribbon"
Corporate Name of Client: MTV Networks Germany GmbH
Client Account Director: Verena Piltz
Agency Account Directors: Dirk Bittermann/Liselotte Schwenkert
Agency: BBDO Germany, Düsseldorf
Chief Creative Officer: Toygar Bazarkaya
Executive Creative Director: Carsten Bolk
Copywriter: Martin Knipprath
Art Directors: Milena Hirschochs/Aristotelis Saflanis

Basic description of the project:
Since the start of MTV, Michael Jackson has had a strong influence on the channel. MTV wanted to honour the King of pop by searching for a worthy expression of sadness to denote his passing. The idea relies on the well known, global symbol of mourning - the black ribbon, which is combined with a typical Michael Jackson pose. Thanks to many communication channels, such as the internet, TV, print and posters, a large target group was reached.

LIA Awards 2010©

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