MTV Networks Germany "Black Ribbon"
Credits Corporate Name of Client: MTV Networks Germany GmbH Client Account Director: Verena Piltz Agency Account Directors: Dirk Bittermann/Liselotte Schwenkert Agency: BBDO Germany, Düsseldorf Chief Creative Officer: Toygar Bazarkaya Executive Creative Director: Carsten Bolk Copywriter: Martin Knipprath Art Directors: Milena Hirschochs/Aristotelis Saflanis
Basic description of the project: Since the start of MTV, Michael Jackson has had a strong influence on the channel.
MTV wanted to honour the King of pop by searching for a worthy expression of sadness to denote his passing. The idea relies on the well known, global symbol of mourning - the black ribbon, which is combined with a typical Michael Jackson pose. Thanks to many communication channels, such as the internet, TV, print and posters, a large target group was reached.