One Show Exhibition 2009 In Japan "The Oneder Brain!!"
Credits Corporate Name of Client: Yoshida Hideo Memorial Foundation Agency: Dentsu Inc., Tokyo Design Company: Dentsu Inc., Tokyo Executive Creative Director: Yuya Furukawa Copywriters: Haruko TsutsuiMariko Tsukamoto/Fujinari Tsutsumi/ Eriko Ishibashi/Nae Mikuni Art Director: Yoshihiro Yagi Graphic Designers: Yoshihiro Yagi/Yo Kimurada/ Katsutoshi Hanada
Basic description of the project: The posters were made to announce the One Show Exhibition and let the target know that One Show is an award competition for creative minds working at the highest level, by using a visual that would overwhelm them. Our idea was to depict the creative thought process of the creative minds recognized at One Show. The explosive moment when an idea is created and the seemingly chaotic state of the mind are symbolized by what looks like a circuit board, using a great number of words.