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Brochures/Catalogues - Business-to-Business
Entrant: Ogilvy Frankfurt, Frankfurt
Ogilvy Germany
"HOWTO Magazine"
Corporate Name of Client: Ogilvy Germany
Agency Account Director: Delle Krause
Agency: Ogilvy Frankfurt, Frankfurt
Design Company: Ogilvy Frankfurt, Frankfurt
Creative Directors: Helmut Meyer/Delle Krause
Design Directors: Helmut Meyer/Thomas Knopf
Copywriter: Various Ogilvy Employees
Art Directors: Helmut Meyer/Thomas Knopf
Photo Editors: Alexander Pfaff/Johanna Woetzel

Concept: Some of the topics covered in the magazine: Page 4- 9 The consumer is a cat! The end of Sit! Fetch! Buy! Why we need a new understanding of target audiences. The article by Chief Planning Officer, Ralph Poser, describes how "empowered" consumers decide for themselves when they'll engage with us. Like cats, they are more autononomous in their consumer, media and communication behaviour than ever before. see more inside the brochure

Basic description of the project:
How can an agency enhance its profile over and above the creative language table with a unique corporate magazine format? We developed the Ogilvy HowTo corporate magazine combining cutting edge magazine design and high quality editorial produced entirely by Ogilvy employees. As a corporate brochure, it follows in the footsteps of agency founder, David Ogilvy who started all his publications with the words "How to..."

LIA Awards 2010©

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