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Editorial Design
Entrant: BBDO New York, New York
"M&M's Global Brand Book"
Corporate Name of Client: Mars Snack Food US
Agency Account Directors: Kirsten Flanik/Dhane Scotti
Agency: DesignWorks at BBDO, New York
Chief Creative Officers: David Lubars/Bill Bruce
Executive Creative Director: Susan Credle
Design Director: Craig Duffney
Copywriter: Rick Abbott
Art Director: Bryan Wilson
Graphic Designer: Tim Lahan
Photographer: Billy Siegrist
Illustrators: George Katz/Tim Lahan
Typographers: George Katz/Tim Lahan
Senior Designer: George Katz

Basic description of the project:
M&M’s is one of the world’s most beloved chocolate candy brands, as are its loveable character mascots Red, Yellow, Green, Blue and Orange. We were asked to develop a comprehensive global brand book for M&M’s that consolidates the core assets of the M&M brand identity, packaging, communications, tone of voice and characters. And, of course, it should also be fun. The book was designed as five separate books complete with DVD assets, packaged in a beautiful, modern bookshelf box. Each book in each M&M color presents an individual marketing program under the brand.

LIA Awards 2010©

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