BBDO New York,
M&M's "M&M's Global Brand Book"
Credits Corporate Name of Client: Mars Snack Food US Agency Account Directors: Kirsten Flanik/Dhane Scotti Agency: DesignWorks at BBDO, New York Chief Creative Officers: David Lubars/Bill Bruce Executive Creative Director: Susan Credle Design Director: Craig Duffney Copywriter: Rick Abbott Art Director: Bryan Wilson Graphic Designer: Tim Lahan Photographer: Billy Siegrist Illustrators: George Katz/Tim Lahan Typographers: George Katz/Tim Lahan Senior Designer: George Katz
Basic description of the project: M&M’s is one of the world’s most beloved chocolate candy brands, as are its loveable character mascots Red, Yellow, Green, Blue and Orange.
We were asked to develop a comprehensive global brand book for M&M’s that consolidates the core assets of the M&M brand identity, packaging, communications, tone of voice and characters. And, of course, it should also be fun.
The book was designed as five separate books complete with DVD assets, packaged in a beautiful, modern bookshelf box. Each book in each M&M color presents an individual marketing program under the brand.