Tokyo Copywriters' Club Advertising Awards Annual 2009
"A Book that Speaks Up"
Corporate Name of Client: Tokyo Copywriters Club
Agency: Dentsu Inc., Tokyo
Design Company: Dentsu Inc., Tokyo
Creative Director: Yoshimitsu Sawamoto
Art Director: Rika Eguchi
Graphic Designers: Rie Abe/Toshikazu Minatomura/
Yusuke Otsuji/Takeshi Ochiai/
Photographer: Hirofumi Sato
Basic description of the project:
TCC Awards are given for outstanding copy selected from posters, TV commercials and other advertising produced during the year. Our task was to design the TCC Awards Annual 2009, which is a compilation of all the award-winning work. We came up with the concept of an annual "that speaks up," since it contains lots of words, and a visual where a mouth opens up, as if speaking, every time the cover is opened.