Grey Hong Kong,
Re:spect Magazine "Music Everyone"
Credits Corporate Name of Client: Re:spect Magazine Client Account Director: Gary Chan Agency: Grey Hong Kong, Hong Kong Executive Creative Director: Keith Ho Creative Directors: Keith Ho/Sonic Choy Copywriters: Halo Cheng/Tony Chan Art Directors: Keith Ho/Gloria Fung Photographer: Raymond Ng
Basic description of the project: The people in Hong Kong see music as something for young and hip people only. But that’s simply not the case. Therefore, re:spect magazine aimed to change this way of thinking and communicate the message that music is here for everyone to enjoy. We created fun and engaging magazine covers for re:spect. The covers had been transformed into simple musical instruments and because it’s a free magazine, anyone could take it and join in to enjoy the music.