Home   |   Back to LIA Main Home
View 2010 winners press releases | Statue Images for Download


Grand LIA   |   Winners   |   Finalists


Editorial Design
Entrant: Grey Hong Kong, Hong Kong
Re:spect Magazine
"Music Everyone"
Corporate Name of Client: Re:spect Magazine
Client Account Director: Gary Chan
Agency: Grey Hong Kong, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Keith Ho/Sonic Choy
Copywriters: Halo Cheng/Tony Chan
Art Directors: Keith Ho/Gloria Fung
Photographer: Raymond Ng

Basic description of the project:
The people in Hong Kong see music as something for young and hip people only. But that’s simply not the case. Therefore, re:spect magazine aimed to change this way of thinking and communicate the message that music is here for everyone to enjoy. We created fun and engaging magazine covers for re:spect. The covers had been transformed into simple musical instruments and because it’s a free magazine, anyone could take it and join in to enjoy the music.

LIA Awards 2010©

Powered by