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Gold Winner

Annual Reports
Entrant: Serviceplan, Munich
Bang & Olufsen
"Audio Annual Report"
Corporate Name of Client: Bang & Olufsen Deutschland GmbH
Client Account Director: Boris von Schwichow
Agency Account Director: Ralf Hussar
Agency: Serviceplan, Munich
Design Company: Serviceplan, Munich
Chief Creative Officer: Alex Schill
Executive Creative Director: Alex Schill
Creative Directors: Christoph Everke/Tim Strathus/
         Matthias Mittermüller
Copywriter: Juliana Hirsing
Art Director: Monika Steiner

Basic description of the project:
Bang & Olufsen presents the first audio annual report, set to music. This unique version of a usually very dry theme demonstrates once again the specific hi-fi competence and strength of innovation from this exclusive brand. The premium edition, a design adaptation of the Bang & Olufsen-classic BeoSound 9000, was sent to 50 customer-stockholders. The basic edition, an elegant metal CD case, was sent to 520 customer-stockholders.

LIA Awards 2010©

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