Bang & Olufsen "Audio Annual Report"
Credits Corporate Name of Client: Bang & Olufsen Deutschland GmbH Client Account Director: Boris von Schwichow Agency Account Director: Ralf Hussar Agency: Serviceplan, Munich Design Company: Serviceplan, Munich Chief Creative Officer: Alex Schill Executive Creative Director: Alex Schill Creative Directors: Christoph Everke/Tim Strathus/ Matthias Mittermüller Copywriter: Juliana Hirsing Art Director: Monika Steiner
Basic description of the project: Bang & Olufsen presents the first audio annual report, set to music. This unique version of a usually very dry theme demonstrates once again the specific hi-fi competence and strength of innovation from this exclusive brand. The premium edition, a design adaptation of the Bang & Olufsen-classic BeoSound 9000, was sent to 50 customer-stockholders. The basic edition, an elegant metal CD case, was sent to 520 customer-stockholders.