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Silver Winner

Direct Mail – Business-to-Business
Entrant: DDB Brasil, São Paulo
Saxsofunny
"Imaginary Musical Instruments"
Credits
Corporate Name of Client: Saxsofunny Sound Production Company
Client Account Director: Zezinho Mutarelli
Agency Account Director: Tania Pena
Agency: DDB Brasil, Sao Paulo
Design Company: DDB Brasil, Sao Paulo
Chief Creative Officer: Sergio Valente
Executive Creative Director: Sergio Valente
Creative Directors: Guilherme Jahara/Marcelo Reis/
         Cassiano Saldanha
Copywriter: Aricio Fortes
Art Director: Max Geraldo

Basic description of the project:
There are approximately twenty good sound production companies in Sao Paulo. Our objective was to make Saxsofunny stand out from the competition and become top of mind when it came to advertising agencies choosing a sound production company for their next advertising campaigns.

LIA Awards 2010©

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