Direct Mail – Business-to-BusinessEntrant:
Saxsofunny "Imaginary Musical Instruments"
Credits Corporate Name of Client: Saxsofunny Sound Production Company Client Account Director: Zezinho Mutarelli Agency Account Director: Tania Pena Agency: DDB Brasil, Sao Paulo Design Company: DDB Brasil, Sao Paulo Chief Creative Officer: Sergio Valente Executive Creative Director: Sergio Valente Creative Directors: Guilherme Jahara/Marcelo Reis/ Cassiano Saldanha Copywriter: Aricio Fortes Art Director: Max Geraldo
Basic description of the project: There are approximately twenty good sound production companies in Sao Paulo. Our objective was to make Saxsofunny stand out from the competition and become top of mind when it came to advertising agencies choosing a sound production company for their next advertising campaigns.