Direct Mail – Business-to-BusinessEntrant:
GGRP Sound "Cardboard Record Player"
Credits Corporate Name of Client: Griffiths, Gibson & Ramsay Productions Agency Account Director: Genevieve Louden Agency: Grey Vancouver, Vancouver Associate Creative Director: Geoff Dawson Art Director: Andrew McKinley
Basic description of the project: The challenge was, to demonstrate that an historic sound design shop can still deliver creativity in sound? We built a record player made from a single sheet of corrugated cardboard and engaged creatives from across North America in an experience of sound. The piece unfolds to form a player, the record is spun by inserting a pencil into a hole drilled in to the record and the vibrations are amplified by the cardboard material.
The results exceeded all expectations as direct response was over 90%; it ran on over 500 blogs;YouTube views and website traffic increased by 70,000.