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Bronze Winner

Direct Mail – Business-to-Business
Entrant: Euro RSCG, Düsseldorf
STIHL Handheld Blowers
"Autumn Calendar 2010"
Corporate Name of Client: STIHL Vertriebszentrale AG & CO. KG
Client Account Director: Michael Liehr
Agency Account Directors: Marcus Kotarba/Daniel Grube
Agency: Euro RSCG Düsseldorf/München , Düsseldorf/München
Chief Creative Officer: Felix Glauner
Creative Director: Torsten Pollmann
Copywriters: Christoph Mueller/Till Koester/
         Isabell Wilbert
Art Directors: Martin Staubach/Kai Tusar/
         Eva Schramm
Graphic Designers: Uwe Strahl/Detlef Stuhldreier

Basic description of the project:
For our client STIHL (Leaf blowers) we invented the first tear-off calendar that looses its leaves automatically. The STIHL autumn calendar shows STIHL´s key clients the necessity of STIHL leaf blowers in an entertaining way – day by day. The sheets are designed as typical foliage leaves. Leaves fall in autumn, so the STIHL autumn calendar only covers the time period from 9/23 till 12/21. STIHL is planning to produce 3000 calendars. The demo-video on got far over 170.000 hits, thousands of linkings to homepages, blogs and tweets. Maybe you want to click it:

LIA Awards 2010©

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