Del Campo Nazca Saatchi & Saatchi,
Credits Corporate Name of Client: Inbev Client Account Director: Eduardo Palacios Agency Account Director: Jaime Vidal Agency: Del Campo Nazca Saatchi & Saatchi , Buenos Aires Design Company: AD Productions , Buenos Aires Executive Creative Directors: Maxi Itzkoff/Mariano Serkin Creative Director: Javier Campopiano Copywriter: Patricio del Sante Art Directors: Carlos Muller/Bruno Tortolano/ Juan Pedro Porcaro
Basic description of the project: THE SITUATION:
Men love going to bars to drink beer with friends.
Girlfriends. They hate it when men go to bars to drink beer with friends.
Soundproof booths placed in the main bars of Mendoza, Argentina.
These booths have a sound panel that recreates different environments to get men out of the bar without leaving it.
More happy men at bars, less broken up couples. Everybody happy.