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Gold Winner

Entrant: HEIMAT, Berlin
CNN International
"The CNN Tape Art Project"
Corporate Name of Client: CNN/Turner Broadcasting System Deutschland GmbH
Client Account Director: Jörg Buddenberg
Agency Account Directors: Till Hopf/Andreas Mengele
Agency: HEIMAT, Berlin
Design Company: HEIMAT, Berlin
Chief Creative Officer: Guido Heffels
Creative Director: Myles Lord
Design Director: Myles Lord
Copywriter: Nikolai Diepenbrock
Art Director: Carsten Schubert
Graphic Designer: Erik Prautsch
Illustrator: El Bocho

Basic description of the project:
“Go beyond borders”: the new slogan from CNN International was launched at the end of 2009 as part of an ambient concept in Berlin. The medium: 40 kilometers of tape marking the former border between East and West. Along the red line, the tape artist EL BOCHO depicted places and images that people would remember. Information panels in several languages informed people about what was going on. The integrated QR codes invited people to share their own thoughts and experiences. These were linked to CNN International’s website. The production was also accessible to an international audience via Google Maps.

LIA Awards 2010©

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