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Gold Winner

Entrant: McCann Worldgroup, Mumbai
Bachpan Bachao Andolan (Save the Childhood Movement)
"The Crying Carpet"
Corporate Name of Client: Bachpan Bachao Andolan (Save the Childhood Movement)
Client Account Director: Dhananjay Tingal
Agency Account Directors: Mudit Trivedi/Benitta Jacob
Agency: McCann Worldgroup, Mumbai
Design Company: McCann Worldgroup, Mumbai
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Creative Director: Denzil Machado
Design Director: Siddhi Yadav
Copywriters: Manish Patel/Vilsen Gonsalves/
         Aman Mannan
Art Directors: Namrata Rao/Siddhi Yadav/
         Denzil Machado
Graphic Designer: Siddhi Yadav
Photography Studio: Dioxide, Mumbai
Photographer: Kedar Malegaonkar
Illustrator: Siddhi Yadav

Basic description of the project:
To spread awareness amongst unsuspecting consumers about the millions of children secretly employed in the Indian Arts & Crafts Industry. To gather petitioners, we installed crying carpets in several malls, exhibitions etc. and weaved suffering children in the design. When people walked on them they heard children wail.

LIA Awards 2010©

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