Leo Burnett India,
Credits Corporate Name of Client: Procter & Gamble Client Account Director: Sujay Wasan Agency Account Directors: Shally Mukherjee/Sonal Kabi Agency: Leo Burnett India, Mumbai Chief Creative Officer: KV Sridhar Executive Creative Director: Nitesh Tiwari Creative Directors: Tushar Kadam/Vikram Pandey Copywriter: Vikram Pandey Art Director: Chinmay Raut
Basic description of the project: In India, sanitary pads are considered to be a social taboo. In such a scenario, it’s difficult for a teenage girl to be comfortable purchasing, storing, carrying and disposing off their pads. To help these girls maintain complete discretion, we designed a number of covers which looked like regular wrappers for other products. These unsuspecting wrappers were given away with Whisper packs and were also kept in the ladies room of various schools, colleges, malls and multiplexes. Thousands of girls picked up these wrappers to have a more discreet period and hence a happier one.