Scholz & Friends,
Felix Jud Publisher & Bookstore "The Bookmark Promotion"
Credits Corporate Name of Client: Felix Jud GmbH & Co. KG Agency Account Director: Beate Jeska Agency: Scholz & Friends Executive Creative Directors: Matthias Schmidt/Stefan Setzkorn Creative Directors: Suze Barrett/Dennis Lueck Copywriter: Vicky Jacob-Ebbinghaus Art Director: Joanna Broda Graphic Designer: Katharina Uelsberg Agency Producer: Eva Kannemann Illustrators: Romy Bluemel/Katharina Gschwendtner/Gisela Goppel/Andrea Ventura/Carmen Segovia/ Pietari Posti/Tina Berning/2Agenten Postproduction: Metagate GmbH
Basic description of the project: In order to give people a glimpse into the world of the classics, four individual bookmarks were designed for selected novels from the series. When placed inside the book together, they create a type of diorama, vividly depicting an important scene from the story. The four bookmarks guaranteed maximum attention right at the POS and breathed new life into the classics genre, thanks to their fresh and modern design.