IBM Smarter Planet Outcomes - "Chicken Lips"; "Bino Wheels"; "Train Cases"; "Neck Tie"; "Hold-Up"
Credits Corporate Name of Client: IBM Client Account Director: Suzanne Assaf Agency Account Directors: Kim Ball/Ben Messiaen Agency: Ogilvy France, Paris Design Company: Dutch Uncle, London Creative Director: Susan Westre Associate Creative Directors: Ginevra Capece/Fergus O'Hare Copywriter: Fergus O'Hare Art Director: Ginevra Capece Graphic Designer: Noma Bar Illustrators: Noma Bar/Tanya Holbrook Typographer: Sid Tomkins
Basic description of the project: A year ago, IBM launched the Smarter Planet campaign. It advocates that by making the world’s systems smarter, many of its problems can be faced in completely new ways. But what actually happens when the planet gets smarter? Profits rise. Energy gets saved. Savings get made. Lives get saved. Systems and cities start to work. This new campaign shows the evidence of smart things happening round the world. The outcomes of building a smarter planet.