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Silver Winner

Entrant: Ogilvy France, Paris
IBM Smarter Planet Outcomes - "Chicken Lips"; "Bino Wheels"; "Train Cases"; "Neck Tie"; "Hold-Up"
Corporate Name of Client: IBM
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball/Ben Messiaen
Agency: Ogilvy France, Paris
Design Company: Dutch Uncle, London
Creative Director: Susan Westre
Associate Creative Directors: Ginevra Capece/Fergus O'Hare
Copywriter: Fergus O'Hare
Art Director: Ginevra Capece
Graphic Designer: Noma Bar
Illustrators: Noma Bar/Tanya Holbrook
Typographer: Sid Tomkins

Basic description of the project:
A year ago, IBM launched the Smarter Planet campaign. It advocates that by making the world’s systems smarter, many of its problems can be faced in completely new ways. But what actually happens when the planet gets smarter? Profits rise. Energy gets saved. Savings get made. Lives get saved. Systems and cities start to work. This new campaign shows the evidence of smart things happening round the world. The outcomes of building a smarter planet.

LIA Awards 2010©

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