Home   |   Back to LIA Main Home
View 2010 winners press releases | Statue Images for Download


Grand LIA   |   Winners   |   Finalists

Gold Winner

Self Promotion
Entrant: Alec Brownstein, New York
The Google Job Experiment
Corporate Name of Client: Alec Brownstein
Agency:, New York
Copywriter: Alec Brownstein
Art Director: Alec Brownstein

Basic description of the project:
THE GOAL Get a job working for a top creative director in New York. THE SOLUTION When Scott Vitrone, Ian Reichenthal, Gerry Graf, Tony Granger, or David Droga Googled themselves, they saw a personalized message from me asking for a job. The message linked to my online portfolio. THE OUTCOME I was called in for interviews with David Droga, Gerry Graf, Ian Reichenthal and Scott Vitrone. Scott and Ian offered me a job. I’m now working at Y&R. The total cost was approximately $6.

LIA Awards 2010©

Powered by