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Gold Winner

Self Promotion
Entrant: Alec Brownstein, New York
The Google Job Experiment
Credits
Corporate Name of Client: Alec Brownstein
Agency: www.alecbrownstein.com, New York
Copywriter: Alec Brownstein
Art Director: Alec Brownstein

Basic description of the project:
THE GOAL Get a job working for a top creative director in New York. THE SOLUTION When Scott Vitrone, Ian Reichenthal, Gerry Graf, Tony Granger, or David Droga Googled themselves, they saw a personalized message from me asking for a job. The message linked to my online portfolio. THE OUTCOME I was called in for interviews with David Droga, Gerry Graf, Ian Reichenthal and Scott Vitrone. Scott and Ian offered me a job. I’m now working at Y&R. The total cost was approximately $6.

LIA Awards 2010©

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