The Google Job Experiment
Credits Corporate Name of Client: Alec Brownstein Agency: www.alecbrownstein.com, New York Copywriter: Alec Brownstein Art Director: Alec Brownstein
Basic description of the project: THE GOAL
Get a job working for a top creative director in New York.
When Scott Vitrone, Ian Reichenthal, Gerry Graf, Tony Granger, or David Droga Googled themselves, they saw a personalized message from me asking for a job. The message linked to my online portfolio.
I was called in for interviews with David Droga, Gerry Graf, Ian Reichenthal and Scott Vitrone. Scott and Ian
offered me a job. I’m now working at Y&R.
The total cost was approximately $6.