Use of TypographyEntrant:
Toyota "iQ Font"
Credits Corporate Name of Client: Toyota Agency Account Director: Pascal Kemajou Agency: Happiness Brussels, Brussels Chief Creative Officers: Gregory Titeca/Karen Corrigan Creative Director: Gregory Titeca Art Directors: Tom Galle/Ramin Afshar/ Cecilia Azcarate Isturiz Typographers: Pierre Smeets /Damien Aresta
Basic description of the project: Concept:
To demonstrate its incredible agility, the new Toyota iQ is the first car in the world ever to create an entire font from A to Z. To make this project happen, we collaborated with a number of individuals:
Zach Lieberman - pioneer in interactive art.
Pierre and Damien - color tracking software developers from
Pleaseletmedesign, which is a type and graphic design studio.
Stef van Campenhoudt - professional pilot and European champion of GT3 Racing. He was the font driver.
Collectively these individuals created the iQ Font.