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Use of Typography
Entrant: BBH China, Shanghai
Nanshan Bywise Infant Formula Milk Powder
"ABCDance Cards"
Corporate Name of Client: Hunan AVA Dairy Co., Ltd.
Agency Account Directors: Jasmine Huang/Joyce Hong/
         Natalie Ann
Agency: BBH China, Shanghai
Executive Creative Director: Johnny Tan
Creative Director: Leo Zhang
Copywriters: Jeffrey Sun/Carol Ong/
         Leo Zhang
Art Director: Jeffrey Sun
Graphic Designer: Jimmy Liu
Typographer: Jeffrey Sun

Concept: English translation is already in the box.

Basic description of the project:
Nanshan Bywise launched an infant milk formula to help develop both brain regions: Cerebrum for IQ, Cerebellum for motor skills. The task was to create flyers that educate Chinese moms the importance of nurturing both brain regions. Chinese love teaching their kids the English alphabet. We designed special flash cards to help develop both parts of a child’s brain. The Nanshan ABCDance Cards. It combines each letter with baby calisthenics. Now their motor skills get exercised while memorizing their ABCs. Instead of just being a flyer, it became a powerful brand-building tool that communicates and engages moms with the brand.

LIA Awards 2010©

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