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Bronze Winner

Use of Typography Campaign
Entrant: Creativeland Asia, Mumbai
Medimix Handmade Soap
"Herbs", "Machinery", " What Man Dirties"
Credits
Corporate Name of Client: Cholayil Pvt. Ltd.
Client Account Directors: V.S. Pradeep/Niwas Salian
Agency Account Directors: Hiral Vasani/Parineeta Gopal
Agency: Creativeland Asia, Mumbai
Chief Creative Officer: Sajan Raj Kurup
Executive Creative Directors: Vikram Gaikwad/Anu Joseph
Copywriters: Sajan Raj Kurup/Anu Joseph
Art Director: Shirin Johari
Photographer: Prateeksh Mehra
Illustrator: Mahadeo Sawant
Typographer: Shirin Johari

Basic description of the project:
The brief from the client was simple: illustrate the fact that the world's best selling ayurvedic soap, is in fact, made by hand. The idea, as it turned out, was simpler: Handmade, natural posters for a handmade natural soap. Not only did these unique posters generate significant buzz at trade fairs, the audio visual that illustrated the painstaking process involved, drew a lot of attention as well.

LIA Awards 2010©

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