Visual Identity Systems Entrant: Ogilvy, New York IBM
"Smarter Planet"

Credits
Corporate Name of Client: IBM
Agency: Ogilvy, New York
Executive Creative Directors: Susan Westre/Tom Godici/
         Greg Ketchum
Copywriter: Niels West
Art Director: Miles Gilbert

Basic description of the project:
At the heart of IBM’s Smarter Planet campaign is the idea that the technology and thinking to make the world work better exist today. In outdoor, we wanted to provide tangible evidence of where this idea has been put into action - from energy to healthcare to water management. A smarter planet is not just possible, it’s actually happening.