Visual Identity SystemsEntrant:
IBM "Smarter Planet"
Credits Corporate Name of Client: IBM Agency: Ogilvy, New York Executive Creative Directors: Susan Westre/Tom Godici/ Greg Ketchum Copywriter: Niels West Art Director: Miles Gilbert
Basic description of the project: At the heart of IBM’s Smarter Planet campaign is the idea that the technology and thinking to make the world work better exist today. In outdoor, we wanted to provide tangible evidence of where this idea has been put into action - from energy to healthcare to water management. A smarter planet is not just possible, it’s actually happening.