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Silver Winner

Visual Identity Systems
Entrant: Williams Murray Hamm, London
Recipease
"Jamie Oliver Enterprise - Recipease Food Kit"
Credits
Corporate Name of Client: Jamie Oliver
Client Account Director: Jonathan Jackson
Agency Account Director: Panna Patel
Design Company: Williams Murray Hamm, London
Creative Director: Garrick Hamm
Design Director: Fiona Curran
Graphic Designer: Sam Lachlan
Illustrators: Fiona Curran/Sam Lachlan/
         Vanessa Wright
Typographer: Fiona Curran

Basic description of the project:
Brief: To create a new retail concept to get customers excited and involved in food preparation and cooking by learning how to put meals together on site, building a growing passion for food. Solution: We communicated the sense of “meal assembly” through the simple idea of an airfix kit. The illustrations, and their various combinations, create witty language that talks about good food and ease of cooking.

LIA Awards 2010©

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