Visual Identity SystemsEntrant:
Williams Murray Hamm,
Recipease "Jamie Oliver Enterprise - Recipease Food Kit"
Credits Corporate Name of Client: Jamie Oliver Client Account Director: Jonathan Jackson Agency Account Director: Panna Patel Design Company: Williams Murray Hamm, London Creative Director: Garrick Hamm Design Director: Fiona Curran Graphic Designer: Sam Lachlan Illustrators: Fiona Curran/Sam Lachlan/ Vanessa Wright Typographer: Fiona Curran
Basic description of the project: Brief: To create a new retail concept to get customers excited and involved in food preparation and cooking by learning how to put meals together on site, building a growing passion for food.
Solution: We communicated the sense of “meal assembly” through the simple idea of an airfix kit. The illustrations, and their various combinations, create witty language that talks about good food and ease of cooking.