Calendars Entrant: BUTTER. Berlin/Duesseldorf, Düsseldorf EIZO High End Monitors for Medical Imaging
"Pin-Up Calendar 2010"

Credits
Corporate Name of Client: Avnet Technology Solutions GmbH
Agency Account Director: Anna Dankert
Agency: BUTTER. , Berlin/Düsseldorf
Chief Creative Officer: Michael Preuss
Executive Creative Director: Matthias Eickmeyer
Copywriter: Reinhard Henke
Art Director: Nadine Schlichte
Graphic Designer: Debora Schiffer
Illustrator: Carsten Mainz

Basic description of the project:
The design of the calender and its special frame reminds the medical target group of a monitor display, showing radiographs they’ve probably never seen before. Indication of how successful the outcome was in the market. The biggest feedback EIZO ever got on a give-away.