EIZO High End Monitors for Medical Imaging "Pin-Up Calendar 2010"
Credits Corporate Name of Client: Avnet Technology Solutions GmbH Agency Account Director: Anna Dankert Agency: BUTTER. , Berlin/Düsseldorf Chief Creative Officer: Michael Preuss Executive Creative Director: Matthias Eickmeyer Copywriter: Reinhard Henke Art Director: Nadine Schlichte Graphic Designer: Debora Schiffer Illustrator: Carsten Mainz
Basic description of the project: The design of the calender and its special frame reminds the medical target group of a monitor display, showing radiographs they’ve probably never seen
Indication of how successful the outcome was in the market.
The biggest feedback EIZO ever got on a give-away.