Corporate Identity Entrant: Rethink Communications, Vancouver La Charcuterie Identity

Credits
Corporate Name of Client: La Charcuterie
Client Account Director: Sal Kahil
Agency Account Director: Tricia Bradshaw
Agency: Rethink Communications, Vancouver
Creative Directors: Ian Grais/Chris Staples
Copywriter: Keri Zierler
Graphic Designer: Lisa Nakamura
Photographer: Lindsay Siu
Typographer: Justin Renvoize

Basic description of the project:
La Charcuterie is a deli/restaurant hybrid well known around Vancouver for serving up sandwiches filled with deli meats. To play off this, business cards were created to look like cold cuts. They were strung in netting similar to the way salami and other cured meats are hung in delis. Finally, we printed the letterhead and envelopes on butcher paper— the same paper they wrap their sandwiches in.