La Charcuterie Identity
Credits Corporate Name of Client: La Charcuterie Client Account Director: Sal Kahil Agency Account Director: Tricia Bradshaw Agency: Rethink Communications, Vancouver Creative Directors: Ian Grais/Chris Staples Copywriter: Keri Zierler Graphic Designer: Lisa Nakamura Photographer: Lindsay Siu Typographer: Justin Renvoize
Basic description of the project: La Charcuterie is a deli/restaurant hybrid well known around Vancouver for serving up sandwiches filled with deli meats. To play off this, business cards were created to look like cold cuts. They were strung in netting similar to the way salami and other cured meats are hung in delis. Finally, we printed the letterhead and envelopes on butcher paper— the same paper they wrap their sandwiches in.