Corporate Identity Entrant: Rethink Communications, Vancouver BC Adventure Business Card

Credits
Corporate Name of Client: BC Adventure
Client Account Director: Alan Forseth
Agency Account Director: Maya Dimitrijevic
Agency: Rethink Communications, Vancouver
Creative Directors: Ian Grais/Chris Staples
Copywriter: Simon Bruyn
Graphic Designer: Jeff Harrison

Basic description of the project:
The first rule of wilderness survival is preparation. That's why BC Adventure wanted to make sure everyone who stepped through their door left at least little more prepared for the wild. Made from organic beef jerky, this laser etched card is good to eat for up to a year in case you find yourself stuck in a precarious situation.