The Brand Union,
Credits Corporate Name of Client: Avid Client Account Director: John Bennett Design Company: The Brand Union, New York Executive Creative Director: Wally Krantz Design Director: Dennis Thomas Graphic Designer: Sam Becker
Basic description of the project: With a change in business strategy to masterbrand all of their offerings under the Avid name, Avid needed a new visual identity to unify the portfolio of brands, one capable of addressing the needs of enterprise audiences, creative professionals as well as home enthusiasts. Drawing upon their new positioning of helping people create the most listened to, watched and loved media in the world, we created a new logo and visual system for one Avid. Utilizing the buttons, icons and markers recognized by audio/visual professionals and consumers around the world, the new logo is simultaneously a wordmark and a symbol.