BBDO New York,
Starbucks "The Big Picture"
Credits Corporate Name of Client: Starbucks Agency: BBDO New York, New York Chief Creative Officer: David Lubars Art Directors: Kim Haxton/Stuart Matz Senior Creative Director: Linda Honan Agency Producers: Brian DiLorenzo/Nicholas Gaul/Rani Vaz
Basic description of the project: To launch Starbucks’ new Green Initiative, we set out to demonstrate the power of people coming together.
On March 18 – 19 in New York, we created an event where thousands of New Yorkers traded in their paper cups for reusable mugs. Artists used the individual paper cups to create a giant mosaic image of a sequoia tree – representing the vast number of trees we can save if we all made one small change.
As a result of the documented event, over one million people brought a reusable mug to Starbucks on April 15th.