Non-Traditional
Finalist
Corporate Image
Entrant:
BBDO New York,
New York
Starbucks
"The Big Picture"
"The Big Picture"
Credits
Corporate Name of Client: Starbucks
Agency: BBDO New York, New York
Chief Creative Officer: David Lubars
Art Directors: Kim Haxton/Stuart Matz
Senior Creative Director: Linda Honan
Agency Producers: Brian DiLorenzo/Nicholas Gaul/Rani Vaz
Basic description of the project:
To launch Starbucks’ new Green Initiative, we set out to demonstrate the power of people coming together. On March 18 – 19 in New York, we created an event where thousands of New Yorkers traded in their paper cups for reusable mugs. Artists used the individual paper cups to create a giant mosaic image of a sequoia tree – representing the vast number of trees we can save if we all made one small change. As a result of the documented event, over one million people brought a reusable mug to Starbucks on April 15th.
Corporate Name of Client: Starbucks
Agency: BBDO New York, New York
Chief Creative Officer: David Lubars
Art Directors: Kim Haxton/Stuart Matz
Senior Creative Director: Linda Honan
Agency Producers: Brian DiLorenzo/Nicholas Gaul/Rani Vaz
Basic description of the project:
To launch Starbucks’ new Green Initiative, we set out to demonstrate the power of people coming together. On March 18 – 19 in New York, we created an event where thousands of New Yorkers traded in their paper cups for reusable mugs. Artists used the individual paper cups to create a giant mosaic image of a sequoia tree – representing the vast number of trees we can save if we all made one small change. As a result of the documented event, over one million people brought a reusable mug to Starbucks on April 15th.
LIA Awards 2010©
