Credits Corporate Name of Client: IKEA Deutschland GmbH & Co. KG Agency: Grabarz & Partner, Hamburg/Lukas Lindemann Rosinski, Hamburg Executive Creative Directors: Ralf Heuel/Arno Lindemann Creative Director: Tom Hauser Copywriters: Tom Hauser/André Hennen/ Heiko Notter Art Directors: Oliver Brkitsch/Jan Woelfel/ Stefan Schoembs/Tim Hartwig/ Moritz Tolle Graphic Designer: Josefine Nitsch Photographers: Marie-Therese Cramer/Stefanie Abts Producer: Juergen Joppen Production Company: NatalieBuba
Post Production: Andi Mall/Gwen Teichmann Post Production Company: Slaughterhouse, Hamburg Animation Company: Cobblestone, Hamburg Animation: Sven Schoenmann Cutter: Dennis Riebenstahl Director: Silvio Helbig Editor: Josch Kretzschmar Sound Studio: Thomas Hahn (Hahn Nitzsche) Composer: Joep Beving Advertiser's Supervisors: Claudia Willvonseder/Hendrik Zimmer/Sebastian Mensing Filmproduction: JoSchmid!Berlin
Basic description of the project: The Challenge.
The task was to advertise the IKEA Assembly Service with an unusual idea that motivated IKEA customers and fans to book it.
We turned a lack of do-it-yourself skills into artistic talent! This let us communicate our message with a twinkle in the eye rather than by pointing a lecturing finger.
An integrated campaign in which wrongly assembled IKEA furniture was showcased as sculptures. Depending on whether the target group consisted of customers before, during or after the purchase of IKEA furniture, we used different media channels to bring our message closer to them.