Volkswagen Scirocco "Top Gear"
Credits Corporate Name of Client: Volkswagen Client Account Director: Rod McLeod Agency Account Director: Jonathan Hill Agency: DDB UK, London Executive Creative Director: Jeremy Craigen Account Director: Paul Billingsley Account Manager: James Myers
Basic description of the project: Scirocco sales were in decline and advertising budgets focused on launching new models. The challenge was to find an unconventional and low cost solution to drive awareness amongst an audience of performance car enthusiasts.
Challenge Top Gear, the most popular car programme in the world amongst performance car enthusiasts, to produce a 30” second TV ad for the new Scirocco.
• 8 ads produced
• 21 minutes 20secs of coverage
• 350 million views worldwide
• Over 1 million hits on YouTube
• Record visits to volkswagen.co.uk