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Silver Winner

Public Service/Social Welfare
Entrant: Ogilvy Brasil, São Paulo
Bar Aurora / Boteco Ferraz
"$73.000 Bar Tab"
Corporate Name of Client: Bar Aurora / Boteco Ferraz
Client Account Director: Pedro Costa
Agency Account Directors: Valeria Barone/Camila Porto/
         Samia Paz
Agency: Ogilvy Brasil , São Paulo
Chief Creative Officer: Anselmo Ramos
Creative Directors: Rubens Filho/Denis Kakazu
Copywriter: Megan Farquhar
Art Director: Bruno Ribeio

Basic description of the project:
In order to convey our don't drink and drive message, we utilized bar tabs, adding the actual costs of drunk driving to them, so, in the moment that people were about to get in their cars and drive home, they were forced to think about the consequences for their actions

LIA Awards 2010©

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