Public Service/Social Welfare CampaignEntrant:
House of Cards "House of Cards Exhibition", "Live Poster", " Glastonbury", " Pack of Cards", " Card Idol ", " House of Cards Identity"
Credits Corporate Name of Client: Shelter Client Account Director: Rachel Murphy Agency Account Director: Gary Simmons Agency: Leo Burnett, London Executive Creative Director: Jonathan Burley Copywriter: Daniel Fisher Art Director: Richard Brim
Basic description of the project: The Shelter House of Cards campaign was designed to raise awareness of the UK housing crisis.
It broke in conventional media channels but to really set it apart, the House of Cards Exhibition was launched. This consisted of the ultimate deck of cards, with 52 leading artists each designing a card.
To increase publicity, one of the cards was opened up to the public, with 338,000 people voting to decide the winner; and a live poster campaign involving London’s street artists was launched.
Finally, an online gallery and limited edition packs of the cards gave the campaign even greater reach.