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Silver Winner

Entrant: Ogilvy Brasil, São Paulo
Burger King
"Whopper Face"
Corporate Name of Client: Burger King
Agency Account Directors: Carolina Vieira/Virgínia Mendes
Agency: Ogilvy Brasil, São Paulo
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Michel Lent
Creative Director: Angela Bassichetti
Copywriter: Eduardo Marques
Art Director: Douglas Kozonoe
Head of Art: Denis Kakazu
Voice Over: Zachary Lee  

Basic description of the project:
One hidden cam, one printer and a wrapper. That's all we needed to prove that Burger King® sandwiches are made to order, exactly your way. When customers ordered WHOPPER® burgers, they had their picture taken without noticing it. Customers then got their made-to-order burgers with their faces on the wrappers. That way, Burger King® reinforced the HAVE IT YOUR WAY™ positioning, proving that each sandwich is made to order, especially for the customer. Burger King International asked the Agency to redesign the project to be implemented in BK stores around the world.

LIA Awards 2010©

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