Volkswagen Polo "The Car Recycling Drop Box"
Credits Corporate Name of Client: Volkswagen AG Client Account Director: Luca de Meo Agency Account Director: Marie-Louise Jakob Agency: DDB Germany, Berlin Chief Creative Officer: Amir Kassaei Executive Creative Director: Stefan Schulte Creative Directors: Birgit van den Valentyn/Tim Stuebane Copywriter: Manuel Wenzel Art Director: David Stadtmüller Graphic Designer: Philipp Bertisch
Basic description of the project: Our task was to tell people that the new Polo is produced out of 95 % recyclable materials. People in Germany are used to recycled glass, paper and plates. So we just had to expand this matter of course for the new Polo.