Automotive Entrant: DDB Germany, Berlin Volkswagen Polo
"The Car Recycling Drop Box"

Credits
Corporate Name of Client: Volkswagen AG
Client Account Director: Luca de Meo
Agency Account Director: Marie-Louise Jakob
Agency: DDB Germany, Berlin
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Directors: Birgit van den Valentyn/Tim Stuebane
Copywriter: Manuel Wenzel
Art Director: David Stadtmüller
Graphic Designer: Philipp Bertisch

Basic description of the project:
Our task was to tell people that the new Polo is produced out of 95 % recyclable materials. People in Germany are used to recycled glass, paper and plates. So we just had to expand this matter of course for the new Polo.