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Bronze Winner

Beverages - Non-Alcoholic
Entrant: Colenso BBDO, Auckland
V Pocket Rocket
"Rocket Man"
Credits
Corporate Name of Client: Frucor Beverages
Client Account Director: Iaan Buchanan
Agency Account Directors: Angela Watson/ Jo Wealleans
Agency: Colenso BBDO, Auckland
Executive Creative Director: Nick Worthington
Copywriters: Nick Worthington/Karl Fleet
Art Director: Emmanuel Bougneres
Agency Producer: Jen Storey

Basic description of the project:
To launch V’s new energy shot, Pocket Rocket, we used a hydrogen powered, 800 horsepower rocket pack to cone Auckland’s Sky Tower. The audacious nature of the coning stunt saw it explode on numerous blog sites, online media and it was picked up by national television in their six o’clock news bulletins. It became the highest rated TV campaign for ‘engagement’ and ‘talk ability’ in the history of New Zealand advertising as measured by Colmar Brunton. It helped lift total ‘V’ sales by 15% and become the first beverage to outsell coke in service stations and convenience stores.

LIA Awards 2010©

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