adidas Japan "Sky Comic"
Credits Corporate Name of Client: adidas Japan Client Account Director: Soichi Shirakawa Agency Account Director: Taro Sato Agency: TBWA\HAKUHODO, Tokyo Creative Director: Kazoo Sato Copywriters: Hideyuki Tanaka/Masaharu Kumagai Art Directors: Hirofumi Nakajima/Katsuhiro Shimizu/ Haruhito Nisawadaira Graphic Designer: Keisuke Shimizu Photographer: Suzuki Yoichi Illustrator: TERU Production Companies: Monster/FORMES inc.
Basic description of the project: Sky Comic project, which spanned 13 cities over five weeks, is a creation of 13 massive 300 square meter individual comic strip panels painted by national team supporters from all over Japan. The individual panels are photographed from the sky and uploaded to a website where the entire story comes together. As the final piece of thirteen massive comic frames were combined into not only an amazing show of national support but also the world’s largest comic strip. It was lit up in the early morning for the National Team to view as they departed from Haneda Airport to South Africa.