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Gold Winner

Corporate Image
Entrant: TBWA\HAKUHODO, Tokyo
adidas Japan
"Sky Comic"
Corporate Name of Client: adidas Japan
Client Account Director: Soichi Shirakawa
Agency Account Director: Taro Sato
Agency: TBWA\HAKUHODO, Tokyo
Creative Director: Kazoo Sato
Copywriters: Hideyuki Tanaka/Masaharu Kumagai
Art Directors: Hirofumi Nakajima/Katsuhiro Shimizu/
         Haruhito Nisawadaira
Graphic Designer: Keisuke Shimizu
Photographer: Suzuki Yoichi
Illustrator: TERU
Production Companies: Monster/FORMES inc.

Basic description of the project:
Sky Comic project, which spanned 13 cities over five weeks, is a creation of 13 massive 300 square meter individual comic strip panels painted by national team supporters from all over Japan. The individual panels are photographed from the sky and uploaded to a website where the entire story comes together. As the final piece of thirteen massive comic frames were combined into not only an amazing show of national support but also the world’s largest comic strip. It was lit up in the early morning for the National Team to view as they departed from Haneda Airport to South Africa.

LIA Awards 2010©

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