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Gold Winner

Media Promotion
Entrant: BBDO New York, New York
HBO
"Cube Film Installation"
Credits
Corporate Name of Client: HBO
Agency: BBDO New York, New York
Chief Creative Officers: David Lubars/Bill Bruce
Executive Creative Directors: Greg Hahn/Mike Smith
Copywriter: Adam Reeves
Art Director: Brandon Mugar
Agency Producers: Brian DiLorenzo/Nicholas Gaul/Jd Michaels

Basic description of the project:
The HBO Cube is a first-of-its-kind outdoor film event, embodying HBO's DNA of innovative storytelling. The Cube shows four sides of a story simultaneously – each providing a different perspective of the film’s characters and plot. Only by watching from all sides do viewers see the truth and find out what really happened. Two distinct films, “Art Heist” and “The Affair,” were specifically choreographed and created for the cube. Each film stood on its own, but, when viewers continued the experience on the campaign website, were revealed to be part of a large narrative experience.

LIA Awards 2010©

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