BBDO New York,
HBO "Cube Film Installation"
Credits Corporate Name of Client: HBO Agency: BBDO New York, New York Chief Creative Officers: David Lubars/Bill Bruce Executive Creative Directors: Greg Hahn/Mike Smith Copywriter: Adam Reeves Art Director: Brandon Mugar Agency Producers: Brian DiLorenzo/Nicholas Gaul/Jd Michaels
Basic description of the project: The HBO Cube is a first-of-its-kind outdoor film event, embodying HBO's DNA of innovative storytelling. The Cube shows four sides of a story simultaneously – each providing a different perspective of the film’s characters and plot. Only by watching from all sides do viewers see the truth and find out what really happened. Two distinct films, “Art Heist” and “The Affair,” were specifically choreographed and created for the cube. Each film stood on its own, but, when viewers continued the experience on the campaign website, were revealed to be part of a large narrative experience.