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Bronze Winner

Non-Traditional Campaign
Entrant: Abbott Mead Vickers BBDO, London
ADT Alarms
"Ten Alarms", "Telly", " Ignore"
Credits
Corporate Name of Client: ADT
Agency: Abbott Mead Vickers BBDO, London
Executive Creative Director: Paul Brazier
Creative Director: Paul Brazier
Copywriter: Mike Sutherland
Art Director: Anthony Nelson
Creative Group Heads: Anthony Nelson/Mike Sutherland
Designer/Typographer: Aaron Moss

Basic description of the project:
In Britain a home is burgled every 37 seconds. Many of these properties already have burglar alarms fitted, but the majority of them are ignored. People either think it’s a false alarm or that someone else will sort out the problem. ADT Security Systems are different. Their alarms are monitored 24 hours a day, 365 days a year, ensuring that your alarm won't be ignored, giving you complete peace of mind. Instead of running a traditional poster campaign, we decided to use people’s homes to put our message across. We sprayed the ads directly onto wooden boards.

LIA Awards 2010©

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