Public Service/Social Welfare Entrant:
Three Drunk Monkeys,
The Cancer Council of Australia "Sun Sound"
Credits Corporate Name of Client: The Cancer Council Agency: Three Drunk Monkeys, Sydney Executive Creative Directors: Justin Drape/Scott Nowell Creative Directors: Noah Regan/Justin Drape Copywriter: Nick Morrissey Art Director: Scott Dettrick Composer: Ben Lee
Basic description of the project: The Sun Sound is a sound that reminds people to protect themselves from the sun in the same way a shark alarm warns people of sharks.
The sound was composed by singer/songwriter Ben Lee and can be played on existing PA systems.
The sound launched on Australian beaches and has since spread to other outdoor areas such as schools, parks and sporting events.