The NEW CategoryEntrant:
Whopper Face - Burger King
Credits Media Type: Websites, Blogs, Ambient, Live Events, Networked Communities, Direct Corporate Name of Client: Burger King Agency Account Directors: Carolina Vieira/Virgínia Mendes Agency: Ogilvy Brasil, São Paulo Chief Creative Officer: Anselmo Ramos Executive Creative Director: Michel Lent Creative Director: Angela Bassichetti Copywriter: Eduardo Marques Art Director: Douglas Kozonoe Graphic Designer: Rubens Angelo Production Company: Bossa Nova Films, São Paulo Director: Giuliano Saade Sound Design Company: Bamba Music, São Paulo Head of Art: Denis Kakazu Voice Over: Zachary Lee
Basic description of the project: One hidden cam, one printer and a wrapper. That's all we needed to prove that Burger King® sandwiches are made to order, exactly your way. When customers ordered WHOPPER® burgers, they had their picture taken without noticing it. Customers then got their made-to-order burgers with their faces on the wrappers. That way, Burger King® reinforced the HAVE IT YOUR WAY™ positioning, proving that each sandwich is made to order, especially for the customer. Burger King International asked the Agency to redesign the project to be implemented in BK stores around the world.