The NEW CategoryEntrant:
The Martin Agency,
We Choose the Moon
Credits Media Type: Websites, Live Events Corporate Name of Client: The John F. Kennedy Presidential Library & Museum and AOL Client Account Director: Lee Statham Agency Account Director: Carrie Bird Agency: The Martin Agency, Richmond/Domani Studios, Brooklyn Creative Directors: Joe Alexander/Jon Hills Copywriter: Wade Alger Art Directors: Brian Williams/Ben Tricklebank Agency Producers: Darbi Fretwell/Norma Kwée Production Company: Domani Studios, Brooklyn Executive Producers: Oscar Trelles/Jarrod Bull Producer: Steven Hubert Scored By: Chip Jenkins Designer: Petter Safwenberg Interactive Designers: Saulo Rodrigues/Justin Young Programmers: Mark Llobrera/Chris Wise Editors: Jim Vaile/Shang Gao
Basic description of the project: WeChooseTheMoon.org is a real-time interactive re-creation of the Apollo 11 mission, commemorating the 40th anniversary of the first moon landing. The site features 102 hours of live audio transmissions, 450 photos and videos from the NASA and JFK Library archives, and fullscreen 3D animation. In addition, 650 pieces of mission dialogue were rebroadcast over twitter in real time, exactly 40 years after they were said. The live portion of the site ended on the afternoon of July 20th, so the site is now in self-guided mode, allowing you to re-live the mission at your own pace.