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Bronze Winner

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Entrant: Wieden+Kennedy Tokyo, Tokyo
Nike Free Run+ - "Nike Music Shoe"
Media Type: Web film
Corporate Name of Client: Nike Japan
Client Account Director: Mits Minowa
Agency Account Directors: Ted Yukawa/Kohei Adachi
Agency: Wieden+Kennedy Tokyo, Tokyo
Executive Creative Directors: Frank Hahn/Naoki Ito
Copywriters: Hiroshi Kuyama/Takayuki Rokutan
Art Directors: Shingo Ohno/Naoki Ga
Agency Producer: Kenji Tanaka
Production Company: Taiyo Kikaku, Tokyo/DELTRO Inc., Tokyo
Director: Kosai Sekine (film)
Producer: Satoshi Takahashi (film)
Sound Design Company: Rhizomatiks, Tokyo
Interactive Designer: Masanori Sakamoto (DELTRO Inc.)
Programmer: Ken Murayama (DELTRO Inc.)
Planner (instrument): Seiichi Saito - Rhizomatiks
Engineers: Software/Daito Manabe (Rhizomatiks)

Basic description of the project:
When Nike launched Nike Free Run+, Nike Japan asked us to create buzz for the shoe, its flexibility and Nike+ compatibility. To do so, we created the Nike Music Shoe, a functioning musical instrument that creates sound when bent. We collaborated with Rhizomatiks to develop and produce 8 music shoes. Break beats unit HIFANA wrote and performed the song. The video became a hit on YouTube, gathering well over 500,000 views within the first 10 days of its release.

LIA Awards 2010©

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