The NEW CategoryEntrant:
Nike Free Run+ - "Nike Music Shoe"
Credits Media Type: Web film Corporate Name of Client: Nike Japan Client Account Director: Mits Minowa Agency Account Directors: Ted Yukawa/Kohei Adachi Agency: Wieden+Kennedy Tokyo, Tokyo Executive Creative Directors: Frank Hahn/Naoki Ito Copywriters: Hiroshi Kuyama/Takayuki Rokutan Art Directors: Shingo Ohno/Naoki Ga Agency Producer: Kenji Tanaka Production Company: Taiyo Kikaku, Tokyo/DELTRO Inc., Tokyo Director: Kosai Sekine (film) Producer: Satoshi Takahashi (film) Sound Design Company: Rhizomatiks, Tokyo Interactive Designer: Masanori Sakamoto (DELTRO Inc.) Programmer: Ken Murayama (DELTRO Inc.) Planner (instrument): Seiichi Saito - Rhizomatiks Engineers: Software/Daito Manabe (Rhizomatiks)
Basic description of the project: When Nike launched Nike Free Run+, Nike Japan asked us to create buzz for the shoe, its flexibility and Nike+ compatibility. To do so, we created the Nike Music Shoe, a functioning musical instrument that creates sound when bent. We collaborated with Rhizomatiks to develop and produce 8 music shoes. Break beats unit HIFANA wrote and performed the song. The video became a hit on YouTube, gathering well over 500,000 views within the first 10 days of its release.